A coalition of organizations — including the ACLU of Missouri, the Animal Legal Defense Fund, the Good Food Institute, and plant-based meat powerhouse Tofurky — are challenging the law, which is scheduled to go into effect on August 28, 2018. 
“Corporations – just like individuals – have the First Amendment right to free, truthful speech,” said ACLU of Missouri Legal Director Tony Rothert. “This law is unconstitutional because it makes truthful speech a crime.”

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